Released on = March 29, 2007, 1:53 am

Press Release Author = sampark pr

Industry = Software

Press Release Summary = Lenovo Completes Second Massive Hardware Delivery to BOCOG
Test Center on Eve of 500-day Countdown to

Beijing 2008 Olympic Games



Hundreds of Lenovo PCs, monitors and servers now being integrated in preparation for
test events to ensure total reliability





Press Release Body = Bangalore, March 29, 2007 - Lenovo announced today it has
completed the second of three massive hardware deliveries for the Beijing 2008
Olympic Games with the shipment of nearly 700 pieces of hardware, including
notebooks, desktops, desktop monitors and servers, to the Integration Test Center of
the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG). More
than 30 Lenovo staffers are now working at the 800-square-meter Integration Lab in
downtown Beijing with various partners, configuring the equipment for use in the
upcoming test events that begin in July 2007 and end only weeks before the Games
begin on August 8, 2008.



Lenovo, the world's third-largest computer maker, is the exclusive computing
equipment supplier for the Beijing 2008 Olympic Games. Virtually every aspect of the
management of the Games, from gathering and storing participant data to displaying
the scores to organizing all BOCOG activities, depends on the hardware provided by
Lenovo.



As of March 27, the start of the 500-day countdown to the Games, Lenovo will have
provided BOCOG with approximately 300 servers, 800 desktop computers, 800 computer
monitors and 70 notebook computers. By the time the Games commence Lenovo will have
delivered more than 14,000 pieces of computing equipment to support 56 venues in
seven cities, including 39 competition venues and 17 data centers and BOCOG centers.




"With the completion of the latest hardware delivery, Lenovo is now running tests at
the Integration Lab and preparing for the long, arduous test phase, which at nearly
a year in length far exceeds the test period allocated to your average project,
sports or otherwise," said Lenovo's Olympic Technology & Sponsorship Director, Leon
Xie. "The purpose of the 42 test events is not to find out how good we are but to
look for problems. We will use our equipment in the test events to see what's going
right and wrong, and to see how our supporting team coordinates and cooperates with
other sponsors' support teams - how is the flow, what are the issues? Then we will
take the equipment back and modify it and determine how long it takes for the
problem to be solved."



The testing phase is vital because implementation of the complex Games' technology
system will occur literally overnight. A large number of applications will be
running on Lenovo equipment, including Game Management Systems; staffing and
scheduling; accreditation; transportation; sports entries and qualifications; timing
and scoring; ticketing; Lenovo Internet Lounges in the athlete villages and more.
Many of these systems will need to be duplicated in seven different cities, Beijing,
Qingdao, Tianjin, Qinhuangdao, Hong Kong, Shanghai and Dalian, with systems in place
to control all venues remotely.



"We are delighted that Lenovo has been able to coordinate such a huge delivery of
product to our Integration Test Center on time and with seamless efficiency," said
Mr. Yichun Yang, Director of the BOCOG Technology Department. "Many of the critical
applications used to manage the Games and BOCOG administration depend on Lenovo
hardware, and the importance of Lenovo computing equipment to all aspects of the
Beijing 2008 Olympic Games cannot be exaggerated. We are happy to be off to a smooth
start as the Integration Lab prepares the equipment for the upcoming test events."



The Beijing 2008 Olympic Games dwarf previous Games in terms of scale. At this same
point before the Torino 2006 Olympic Winter Games, Lenovo only needed to commit
about one-third the number of products and technicians. By August 2008, the number
of on-site Lenovo technicians and support personnel will mushroom to above 400.



Lenovo Olympic Games Marketing Initiatives Underway



As the 500-day countdown begins, Lenovo is launching an advertising and marketing
campaign throughout China intended to further strengthen the emotional bond between
the Olympic Games and the Lenovo brand.



Starting tonight and continuing every day until the Games begin, the company will
bring viewers of China Central Television (CCTV) primetime news and sports programs
a series of television commercials that underscore the company's commitment to and
involvement in the Olympic Games. Eight different sets of commercials will be tied
to different phases of the Olympic Games, such as the preparation of the venues,
Opening Ceremonies, test events, etc. A series of celebrations, the ads encourage
viewers to develop their potential and explore new worlds, and tie in with the
company's "New World, New Thinking" marketing initiative.



Each night for the next 500 days, CCTV 1 will be presenting a nightly segment before
its primetime evening news to remind viewers how many days remain before the start
of the Games. Lenovo is the title sponsor of CCTV's Olympic Games countdown
segments, each of which will be followed by a Lenovo TV commercial. The spots will
also appear at various times during the day on CCTV 5, the nation's most-watched
sports channel.



"These events will tell millions of Chinese citizens that the countdown to the Games
has begun and that Lenovo will be with them along the way to provide a unique and
memorable experience," said Alice Li, Vice President, Olympic Marketing, Lenovo. \"We
have been working on the plans to roll out marketing campaigns globally when closer
to the Games, and preparing the Olympic Games on-site projects such as Internet
Lounges, showcasing, hospitality, etc. We are in full speed for preparations.\"



With headquarters in the US and Beijing, Lenovo is the world\'s third-largest
computer maker and exclusive computing equipment provider for the Beijing 2008
Olympic Games. Lenovo became a worldwide sponsor of the Olympic Games in 2004,
becoming the first company with Chinese origins in the dozen-member Olympic TOP
program.



"The sheer scope and sweep of Lenovo's 500-day countdown speaks to the company's
commitment to closing the digital divide within China while at the same time
generating strong national pride in China's role as host to the 2008 Olympic Games,"
said Greg Paull, founder of analyst firm R3 in Beijing. "In recent marketing efforts
Lenovo showed it was quite willing to take on extremely challenging projects, and
it's doubtful that many companies in China could pull off something this ambitious."



About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world\'s best engineered
personal computers. Lenovo\'s business model is built on innovation, operational
efficiency and customer satisfaction as well as a focus on investment in emerging
markets. Formed by Lenovo Group\'s acquisition of the former IBM Personal Computing
Division, the company develops, manufactures and markets reliable high-quality,
secure and easy-to-use technology products and services worldwide. Lenovo has major
research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and
Raleigh, North Carolina. For more information, see www.lenovo.com.



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